In 1515, the first Rhinoceros to have ever set foot in Europe arrived in Lisbon from India. So taken with the animal was Giorgio Rivetti, proprietor and winemaker for La Spinetta, and with German artist Albrecht Durer's depiction of the animal who had carved in wood what the Rhino looked like without ever having see it, only using his imagination based off someone else's description, that Rivetti was inclined to use the animal on his labels.